Kpop Music Video: Day 7
Volume Up by 4 Minute under Cube Entertainment
4 Minute is a 5 member girl group formed in 2009. Like 2ne1, their roots are in hip hop and the girls exude a powerful image rather than a cute one, although they have had very cute videos. They have had singles in both Korea and Japan.
After Gangnam Style, many people got a short look into Kpop culture and thought that many of these great artists were one hit wonders. This was through the lens of the American pop market; in Korea, these stars were already very famous. The American market also got a glimpse of Hyuna when she did her rendition of Gangnam Style (which I feel shows her in possibly the worst light possible), but it has eclipsed her work with 4minute, which I feel is far better than her covers or cameos. I feel that this is unfair to her fellow bandmates, who have worked equally as hard as her, but do not get as many lines in the songs as her or the opportunity to start a solo career. In Hyuna’s solo videos, the directors have resorted to putting her in skimpy outfits and doing very sexually suggestive dances and maneuvers, all to cater to the American male audience.
Instead of showing that Hyuna, I would like to show 4Minute’s latest video. It may not have equal line distribution and it may have some sexually suggestive portions, but much of the video is classy and it shows the hard work of all the members of 4minute. All I would like is for people to recognize that Hyuna’s success is not tied to Gangnam style exclusively; she has been trained and built up with many other lovely and equally talented individuals. I hope that one day, they will all get a chance to shine in the manner that they most see fit and not have to change their style and image so drastically to appeal to a different market.